Our Collections
My Story™ Crewneck
Our most loved piece, designed to bring recognition, connection, and comfort into daily life.
My Story™ Crewneck was created to do something quietly powerful: help people feel known, connected, and at home, wherever they are.
Each crewneck is permanently embroidered with the wearer’s name over the heart, along with meaningful symbols and Recognition Words that reflect who they are and what matters to them. These details spark natural moments of conversation, making it easier for caregivers, visitors, and loved ones to connect in meaningful ways throughout the day.
Thoughtfully curated for exceptional softness and designed to withstand commercial laundering, the My Story™ Crewneck helps ensure personal belongings remain identifiable, returned, and truly theirs.
Because even when someone may not know where they are, hearing their name reminds them they belong.
We invite you to share your loved one’s story, and let us stitch it in.
My Name Essentials
Curated Sets
Pajamas & Robes
Bedding
Bath
Give the gift of recognition, belonging, and dignity.
BRID is the heart of everything we create.
It stands for Belonging, Recognition, Identity, and Dignity, four essential human needs that should never fade, even when memory does. Every stitch, every name, every thoughtful detail is guided by this belief: when people are recognized by name, they feel they belong. When their story is acknowledged, their identity is honored. And when identity is honored, dignity is preserved. BRID is not a feature or a formula, it’s a way of seeing people fully, and designing with care, intention, and humanity at the center.
We are proudly partnered with the
Alzheimer's Association
If this mission speaks to you, you can make a direct impact by donating below.
The Alzheimer’s Association is the leading organization in Alzheimer’s care, support, and research, providing resources to millions of individuals and families while advancing critical breakthroughs toward a cure.
Because every story deserves to be remembered.